Our Principles

What We Stand On

To Serve Well

What great tennis players want and incredible people what to do. When we practice serving others, in addition to ourselves (because YOU are important too), we experience a warm return of the same gifts we extend. The love, companionship, support, and encouragement we all need and desire comes from giving first and receiving later. And service is exactly that, giving of ourselves and our resources. At the same time, we must not forget how and when to care for ourselves. Taking time to refresh our minds and bodies and creating spaces and places to nurture our souls and spirits is essential to living full life. We hope you learn to do both, how to embrace yourself, and others. It’s a rewarding balance.

Who We Are

A University

A place of not just education, but HIGHER learning and close knit community. I believe that every tactic and lesson shared on this site is pretty basic and fundamental, tools everyone will benefit from. However, since many do not have access to these simple plans and practices, or even know they exist, they are somewhat of a hidden treasure. The more you know, the more you grow, which makes you above average, because sadly, most people are not growing. So that’s where university come from, an environment designed to help you learn something new, something empowering, something to push you forward, heal you, build you, and equip you for your journey. We pray you embrace the endeavor of learning as often as you can and you meet people who share your same passion.

We are striving to serve our way out of a job instead of into one. What this means is our focus centers on getting players and people on their own two feet. You have what it takes to make it on your own, be confident in your game, or surround yourself with incredible people.

What you learn here is not just for you, it's for everyone. As much as we would like to, we recognize that we can only coach, support, and teach so many people. The only way to spread these resources further is through people like you. We hope you share what you've learn here, invite your friends to become members, and once you are done, keep moving forward. Teaching, coaching, and/or mentoring others is the final step to true success. Once you've stepped into that space, you will know you’ve graduated.

— First Serve University

Sharing is Pairing

***By extending knowledge, we are hoping to improve lives. Whether it's on court, in your personal life, relationships, or in communities, we want to pair you with the future you are passionate about.***

At times we reference online videos from YouTube and display pictures from online that communicate clearly the messages we are striving to impart. We give all rights and credit to the authors of these videos and the photographers of these images and do not claim to have made or captured any of these resources.